Press releases provide back links to the site. You must be knowing that the press release is distributed on different sites and channels, and once they are viewed by the readers, the keywords and links get widespread. This in turn leads to generation of back links to the site. These back links are considered by the search engines to determine the page ranks of a website.
Secondly with the help of press releases, one gets improvised keyword ranking, long term link value and better visibility. Further, when we search for news related to specific industry, we get search terms which help in improving the search engine ranking of the site and provide competitive search terms.
Thirdly overall creditability of your website increases. Once your website is posted on popular search engines like Google and Yahoo, and they start appearing in Google news, then your site becomes information for credible source. You will be considered as a trusted source of information and have an edge over your competitors. The press releases with Google alerts for keywords will automatically receive your press release and thereby generate the interest and traffic to your website.
Hence, overall the ranking of your website increases. You won’t believe but to a certain extent the press release also helps to improve the brand image. The more products and services you write about the better offline presence you will have. With the help of press release, everyone will be able to know about your business and you will have a brand recall value.
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