Email Marketing

Low Investment, High Return – e-Business with e-Mail Marketing

Are you able to pitch your email marketing campaign to your clients??? At times I run out of ideas before starting my email campaigns?? For promotional push of your business these email campaigns work well at low investment. You should not always be sales focused but should provide valuable information using opt-email list to retain your customers and their interest.

Especially for SMEs email marketing is cost effective business building, marketing solution. When you consider different forms of online marketing, email marketing is cheapest of all and servers purpose for both online and offline business.

Opt-email marketing should be opted for building email subscribers (Build your email list of email addresses of permanent customers) list so that your clients are away from perils of spam mails. Opt-email marketing means only signed up users receive emails so that emails received are anticipated by readers - emails are very proactive. Spam emails are sent to internet users without their permission and 90% mails are deleted without having a look at them. These emails are collected from websites, blogs, forums, social networking websites. Just on click of a button over the internet with support of ISP your email reaches millions of heads. After increase in anti-spam tools email marketing has become trustworthy marketing tool. Detailed tracking and high conversion rates are most important features of email marketing.

Email marketers should make sure that their subscribers add them to senders list and have good relation with ISP providers so that mails drop directly into subscriber’s inbox and are not moved to junk folder. Email marketers should check that no broken links exist and should have secure location on web that user can access and also can track users’ behavior.

Option to personalize emails is of utmost importance as subscribers receive emails based on the categories of their interest rather than receiving from all fields. It has been found that 75% subscribers open emails of their interest as it is permission based email marketing.

Industry verticals which have provided best email marketing results are travel, home goods, electronics, food, hardware/software, apparel. Companies falling in these categories say that nearly 80% email subscribers purchase products through their email campaign. Average click-to-purchase rate has increased and average orders-per-email-delivered has also increased. Real-time tracking of your customers activities provide deepen insight into the matter so that you can improve further your customers service. Whether a user opens the campaign or at what point of time clicks on the link for purchasing all can be tracked.

Writing emails is art and science of online marketing generating business from offline and online business at low investment. Emails are well organized and divided into chunks like email newsletters, reports for email promotion. Talking about crafting emails, it needs proper attention: email should be properly crafted and drafted with enticing subject line with magnetizing and further monetizing power. The reader should find it interesting and should anticipate it and wait for next issue.

Types of email marketing

Postcard Emails are most simple way of sending emails to your clients and are often called quick announcements. Remember, that you email should be precise and should cal-to-action. These emails are sent when email marketers want to inform their customers of special offers, deals, new product.

Email Newsletters This form of email marketing helps in building long term relationship with your customers by providing them information in forma of email newsletters sent bi-weekly, monthly in a mix format (text and images).

Catalog Emails With widespread of emails, brochure listing can now be sent electronically and these electronic print brochures are called Catalog emails. They basically enlist products in bright colors, good format, graphics and text with the goal to encourage customers to buy their products.

Press Release If you have a new coverage and wish all your customers to know email is email press release is a great tool to distribute your press release to list of contacts those who have personalized their interests.

You get good return on your little investment and also you can track of emails that bounce and emails received and opened by customers, also providing special offers to regular visitors.
These email may be in plain text or html format, may contain graphics or mix of both.
Now coming to benefits and drawbacks of email marketing:

Benefits:
Low, affordable cost
Large number of receivers, customers
Time saving, effective
Easy to track through unsubscribe messages, bounce messages
Sending messages to targeted groups, easy to filter and send mails
High conversion rate
Tracking
Drawbacks:

Pranksters misuse emails by illegally finding emails and sending spam mails
Difficult to bifurcate spammers and legitimate mails
Using spam filter at times may lead to discard of legitimate emails