All about White Hat SEO

Any strategy or tactic pertaining to improving a website online presence and ranking in the SERP is better known as ‘White-Hat’ search engine optimization option. These tactics are used effectively when a website needs to be promoted in order to strengthen its online marketing presence.

Some of the most common white-hat SEP tactics:

Internal Linking:
Being one of the easiest forms of SEO promotion, internet linking is used for enhancing the ranking of a website in almost all major search engines. Many website marketers use this policy to get better traffic towards the website.

Reciprocal Linking:
Link exchange is a great way to attain quality incoming links to the website. Though the importance of reciprocal links has declined to an extent but they still do have a lot to contribute in the popularity of a website.

Content Creation:
Creating meaningful and user-friendly content is the best way to get hits from internet surfers. Contents that are unique and give a worth to users definitely add value to the importance of a website.

Website Optimization:
One of the important SEO strategies include manipulation of content, wording and the site structure that boost a website say in the search engine marketplace. It is done with creating impressive meta data tags, optimizing content and maximizing a site’s overall worth.

AdSense Click Tracking Data in Google Analytics Is Coming Soon

If you are using Google AdSense on your website, here’s some very good news.

You will soon be able to track visitor clicks on your AdSense ads using Google Analytics reports.

These new reports in Analytics have enough details to help you exactly measure AdSense performance on every single page of your website.

Google dropped hints on AdSense - Analytics integration some two years but the program has finally entered the beta phase as revealed by a post on GoogleCache (offline now).

Luckily the story remained in FeedDemon’s cache and picking from there, following is a summary of AdSense related data that you’ll be able to track via Google Analytics:

1. The number of times AdSense ads were clicked on any given web page.

adsense-reports2. AdSense revenue generated per page for clicks mentioned in #1.

3. You’ll also know the CTR and CPM for all web pages - no need to create individual URL channels in your AdSense dashboard.

4. "Top AdSense Referrers" - this is the most interesting report as it helps you know about revenue made per referring websites.

Let’s take an example. Assume two sites - digg.com and cnn.com - have linked to a page on your website and are sending some referral traffic. Now Analytics will tell you exactly how much AdSense revenue you are making through traffic from each of these sites.

This report has enormous potential as it lends a "measurable" value to each incoming link. Some sites could even use this as a replacement for affiliate programs.

All the above information is based on screenshots that were shared by Google Cache but that story is no longer available on the web.

Use Linkedin and SEO to Find the jobs

Unemployed job hunters are being encouraged to use social networks and train in search engine optimization in order to land themselves a job.
During the recession, redundancies have created a glut of talented but unemployed workers, making competition for available jobs fierce. Searches online for jobs have become the most popular category of search in the UK and America as people look online for employment. Increasingly, sites like LinkedIn have become important tools to network business contacts and find jobs.

Whilst using social networking tools such as facebook and twitter are usually reserve for “social” encounters, having presence online can be turned into an opportunity to network employer contacts. Kapil managed to find a job within four weeks of being made redundant through contacts on Linkedin and making regular, according to computerworld.com.

Mr kapil encouraged users to make the most of digital media to make themselves known. “if” you’re not online, get online,” he said, “start using these services. If you’re not on Twitter, get there. Start Tweeting. “Mr. kapil said that the best online strategy to obtain a job was simply to “be everywhere” in order to promote yourself as much as possible.

How press releases benefit SEO

Press releases provide back links to the site. You must be knowing that the press release is distributed on different sites and channels, and once they are viewed by the readers, the keywords and links get widespread. This in turn leads to generation of back links to the site. These back links are considered by the search engines to determine the page ranks of a website.

Secondly with the help of press releases, one gets improvised keyword ranking, long term link value and better visibility. Further, when we search for news related to specific industry, we get search terms which help in improving the search engine ranking of the site and provide competitive search terms.

Thirdly overall creditability of your website increases. Once your website is posted on popular search engines like Google and Yahoo, and they start appearing in Google news, then your site becomes information for credible source. You will be considered as a trusted source of information and have an edge over your competitors. The press releases with Google alerts for keywords will automatically receive your press release and thereby generate the interest and traffic to your website.

Hence, overall the ranking of your website increases. You won’t believe but to a certain extent the press release also helps to improve the brand image. The more products and services you write about the better offline presence you will have. With the help of press release, everyone will be able to know about your business and you will have a brand recall value.

How to Use SEO to Make Money

Search engine optimization can help you to mint money. However, for this your site must have three things: good content, right keywords and good links. Now let us discuss them one by one to know how you can make money by them.

* Have excellent content in your website

Interesting and different angles of a writing attracts readers attention. If you want to sell products then it is very important to tell the purchaser the advantages and disadvantages of the product. This will help you to create space for yourself in the mind of readers and build a strong brand image. Even if you don’t have space to put much content then you can create hyperlinks as well.

* Make the finest use of your website

A good website has the pages, which contain keywords, or key phrases, which are used by people for searching the things they require. A good website will have these common search keywords and one can make the searches accordingly.



* Build Link to other pages

With the help of internal linking actually, you can get higher search engine ranking and develop great online business opportunities. This is considered as a great marketing option and help in getting higher search engine ranking. It is very useful for your improving online business opportunity and help to internal linking and phrases quite well. You can actually make money online if you make use of link building and SEO. This will help in placing your website link in few pages of search engine and provide sure shot success of business.

Original content can help In SEO.

When you visit a site after seeing the images, you would definitely try to read the text that is there. Well if its good… hats off to the writer. However, if content is monotonous one, then you will loose interest. The popular and top ranking websites have good original, informative content. Keeping this in mind many SEO companies hire a team of copywriters, who using the writing skills write for the site.

For writing the content they do not re-write the existing articles, rather they provide the new perspective to the complete content. If you are budding writer then mantra for original content creation is to “Read More”. It will broaden your horizon and help you to think and write better. You will be able to pen down your thoughts better and deliver quality content.

When you use innovate ideas for the content and pen them down on blog or website pages, it attracts the attention of users. They frequently like to visit the website or blog to read the impressive text. Hence, readers are driven to the site. Many SEO experts feel that content has the captivating effect on the mind of users and if they like information and found product useful then they can even buy it.

As a beginner you might not be knowing but search engines also like to go through the site with uniformly scattered keywords. Hence, with the help of good content the site too gets promoted. This may be the prime reason, why many SEO companies just want content, content and content.

Advantage of Taking Part in yahoo Answering….

There are some unanswered questions that we have in our mind. With the help of yahoo answers one can get answers to their questions and get a broader view. Yahoo users who have the solution to your question will post their answers and help you to get different perspective about anything.

To provide people with special answers, the team of yahoo has made special categories. These include Arts & Humanities, Beauty & Style, Business & Finance, Cars & Transportation, Computers & Internet, Consumer Electronics, Dining Out, Education & Reference, Entertainment & Music, Environment, Family & Relationships, Food & Drink, Games & Recreation, Health, Home & Garden, Local Businesses, News & Events, Pets, Social Science, Politics & Government, Pregnancy & Parenting, Science & Mathematics, Society & Culture, Sports, Travel, etc.

Some people even post good informational links that guide you in the right direction about the topic. When you participate in yahoo answering a thread for your topic is developed. So you start getting the updates for the same.

You might be thinking how is yahoo answers maintained and how is reliability of answers tested. For providing authentic answers and to get appropriate answers for the questions, yahoo has community reporting feature. It enables one to quickly remove bad choosey question and answers. Further repetition of answers from more than one reliable user is removed. Hence, like a text book you get right questions for your answers. To know more about yahoo answering and related helpful topics like forum discussion, blog comments moderation, etc., contact us today.

Advantage of taking part in forum ........

Online forums are these days quite popular these days. Many of the internet users join forums to gain more knowledge and get hang of different opinions. Some use it as a tool for freedom of speech and expression.

Here are few benefits of taking part in a forum:

* You broaden your horizon and are acquainted to new products and services.

* It is fun to learn in-group. If you have a question, then people using simple language clarify the concepts and provide answers to it.

* Anyone can participate any time and leave a comment / connecting thread.

* At one time people can have conversation with many.

* In discussion forum one learns new ideas and refines the old ones.

* Further one can make friends and have community

Till now we have talked about the advantages of taking part in a forum from point of knowledge. Now we will talk about few advantages related to business.

* It is a free of cost method to improve traffic your website. To our signature, we can add website address and each posting can direct the people to the website.

* The link in your signature will get more back links. This means more traffic is diverted to your website.

* Your business won’t be let aloof and you will get genuine queries and help of many sites to boost business.

* You can make new business leads.

Beside these, there are many other advantage of taking part in forum, to know more about them visit a forum now.

Black Hat SEO Techniques

What is Black Hat SEO? Black Hat SEO means Search Engine Optimization techniques which are Oppsite to search engines. Black Hat search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner. These black hat SEO techniques usually include one or more of the following characteristics:

• breaks search engine rules and regulations.

• creates a poor user experience directly because of the black hat SEO techniques utilized on the Web site.

• unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.

Keyword Stuffing: Keyword stuffing is biggest Black Hat seo Technique. In keyword user stuff keyword in different place link alt title. Black Hat SEO techniques are not good for site. Black Hat SEO techniques give benefit for you site in short time but in future that tricks are not helpful to you. In future search engine’s reduce your ranking and they send your site in spam. Maximum user(SEO’s) not no about keyword density and number of character include in meta title and alt. If any search engine send your site in spam in that condition you have to start seo from starting. And your site will take long time to come out from the spam .

Invisible text: Next black Hat SEO Technique is invisible text. Under this keywords in white text on a white background in hopes of attracting more search engine spiders. That are techniques are not good for SEO point of view.

Link Buying/Selling: Next Black Hat SEO techniques are link buying and selling which are not good all search engine and it will come under black hat SEO Techniques. Search engine give wattage to links but they don’t want any one purchase link. They prefer reciprocal link because they are durable and for life time.

Doorway Pages: A doorway page is basically a “fake” page that the user will never see. It is purely for search engine spiders, and attempts to trick them into indexing the site higher. Read more about doorway pages.

Spamdexing: Next step of Black Hat SEO is Spamdexing is a word created by merging the words spam and index. Spamdexing is creating pages specifically for search engines, in an attempt to get a high ranking in SERPS for particular obscure phrases.Suppose if you to promote your site in delhi that you generate new page for the particular location if you have several area then you are creating different page for particular location. It is also part of Black Hat SEOIn this instance the spamdexing technique would probably include the names of many popular drugs within the text also, giving the spamdexer many obscure phrases on his website that may be ranked in SERPS.

Cloaking: Cloaking is a Black Hat SEO technique, where the content of the web site changes depending on the identity of the surfer. Means we show user different content and crawler different it is also type of black hat SEO. This is done by making a cloaking script which delivers content based on the I.P. address or the User-Agent HTTP header of whatever is requesting the page, in short - finding where the surfer came from. Cloaking is also used to trick surfers into visiting a site based on the search engine description, which would be completely different to the actual content of the site - on most occasions porn, drugs or gambling websites. The cloaking is usually combined with doorway pages.
Many search engines will ban web sites that use cloaking. For example a cloaker can have a cloaked webpage - and if the surfer came in from a search engine they would be shown the real content of the page - such as porn. However if the surfer came from anywhere else then the cloaked webpage would show.
However, the majority of websites using cloaking are being found out by search engines algorithms easily.

Viral Marketing

In simple word viral marketing means which goes very fast like viral fever which goes to one then to other suppose you purchase one medicine from market and you feel and relif good after taking that medicine then you recommend that medicine to your friend and your friend purchase that medicine and recommend to his or her friend. It is very fast kind of marketing to convert one products to brand. Ralph Waldo Emerson once said, "Build a better mousetrap and the world will beat a path to your door." This simple quote gives us an insight into the importance of viral marketing. Viral marketing has been able to successfully create brand awareness. This is one of the most important things for a business to flourish. We all remember products by their brand name – you give child a chocolate and he will ask you “which one”. They would like to go in for popular chocolate that his friend told was good one or go in for the one his mom and dad told him is a good one. So it is the brand that is selling the product. Similarly viral marketing works. Over the Internet, people share their experiences (both good and bad). This leads people to buy a particular product and service. Hence one buys the product on the recommendation of other.

Next important thing viral marketing do is build link to your website. For example over the forum or over the email one tells/ recommends the product. The link of your product is talked about. Therefore, link is built for your website.

Using viral marketing buzz about good products is created. Hence people get hold of the right product and talk about it. Viral marketing campaigns are successful for both online and offline media. Therefore it appears to be a cost effective method of advertising for small & medium businesses.

Seeing these main advantages it becomes necessary for us to formulate a good viral marketing campaign. For this you need to Offer an incentive, send personalize emails, track and analyze the results and send Continuous Promotion of Friendly Referrals. For more information on viral marketing, take an search engine optimizer help now.