All about White Hat SEO

Any strategy or tactic pertaining to improving a website online presence and ranking in the SERP is better known as ‘White-Hat’ search engine optimization option. These tactics are used effectively when a website needs to be promoted in order to strengthen its online marketing presence.

Some of the most common white-hat SEP tactics:

Internal Linking:
Being one of the easiest forms of SEO promotion, internet linking is used for enhancing the ranking of a website in almost all major search engines. Many website marketers use this policy to get better traffic towards the website.

Reciprocal Linking:
Link exchange is a great way to attain quality incoming links to the website. Though the importance of reciprocal links has declined to an extent but they still do have a lot to contribute in the popularity of a website.

Content Creation:
Creating meaningful and user-friendly content is the best way to get hits from internet surfers. Contents that are unique and give a worth to users definitely add value to the importance of a website.

Website Optimization:
One of the important SEO strategies include manipulation of content, wording and the site structure that boost a website say in the search engine marketplace. It is done with creating impressive meta data tags, optimizing content and maximizing a site’s overall worth.

AdSense Click Tracking Data in Google Analytics Is Coming Soon

If you are using Google AdSense on your website, here’s some very good news.

You will soon be able to track visitor clicks on your AdSense ads using Google Analytics reports.

These new reports in Analytics have enough details to help you exactly measure AdSense performance on every single page of your website.

Google dropped hints on AdSense - Analytics integration some two years but the program has finally entered the beta phase as revealed by a post on GoogleCache (offline now).

Luckily the story remained in FeedDemon’s cache and picking from there, following is a summary of AdSense related data that you’ll be able to track via Google Analytics:

1. The number of times AdSense ads were clicked on any given web page.

adsense-reports2. AdSense revenue generated per page for clicks mentioned in #1.

3. You’ll also know the CTR and CPM for all web pages - no need to create individual URL channels in your AdSense dashboard.

4. "Top AdSense Referrers" - this is the most interesting report as it helps you know about revenue made per referring websites.

Let’s take an example. Assume two sites - digg.com and cnn.com - have linked to a page on your website and are sending some referral traffic. Now Analytics will tell you exactly how much AdSense revenue you are making through traffic from each of these sites.

This report has enormous potential as it lends a "measurable" value to each incoming link. Some sites could even use this as a replacement for affiliate programs.

All the above information is based on screenshots that were shared by Google Cache but that story is no longer available on the web.

Use Linkedin and SEO to Find the jobs

Unemployed job hunters are being encouraged to use social networks and train in search engine optimization in order to land themselves a job.
During the recession, redundancies have created a glut of talented but unemployed workers, making competition for available jobs fierce. Searches online for jobs have become the most popular category of search in the UK and America as people look online for employment. Increasingly, sites like LinkedIn have become important tools to network business contacts and find jobs.

Whilst using social networking tools such as facebook and twitter are usually reserve for “social” encounters, having presence online can be turned into an opportunity to network employer contacts. Kapil managed to find a job within four weeks of being made redundant through contacts on Linkedin and making regular, according to computerworld.com.

Mr kapil encouraged users to make the most of digital media to make themselves known. “if” you’re not online, get online,” he said, “start using these services. If you’re not on Twitter, get there. Start Tweeting. “Mr. kapil said that the best online strategy to obtain a job was simply to “be everywhere” in order to promote yourself as much as possible.

How press releases benefit SEO

Press releases provide back links to the site. You must be knowing that the press release is distributed on different sites and channels, and once they are viewed by the readers, the keywords and links get widespread. This in turn leads to generation of back links to the site. These back links are considered by the search engines to determine the page ranks of a website.

Secondly with the help of press releases, one gets improvised keyword ranking, long term link value and better visibility. Further, when we search for news related to specific industry, we get search terms which help in improving the search engine ranking of the site and provide competitive search terms.

Thirdly overall creditability of your website increases. Once your website is posted on popular search engines like Google and Yahoo, and they start appearing in Google news, then your site becomes information for credible source. You will be considered as a trusted source of information and have an edge over your competitors. The press releases with Google alerts for keywords will automatically receive your press release and thereby generate the interest and traffic to your website.

Hence, overall the ranking of your website increases. You won’t believe but to a certain extent the press release also helps to improve the brand image. The more products and services you write about the better offline presence you will have. With the help of press release, everyone will be able to know about your business and you will have a brand recall value.

How to Use SEO to Make Money

Search engine optimization can help you to mint money. However, for this your site must have three things: good content, right keywords and good links. Now let us discuss them one by one to know how you can make money by them.

* Have excellent content in your website

Interesting and different angles of a writing attracts readers attention. If you want to sell products then it is very important to tell the purchaser the advantages and disadvantages of the product. This will help you to create space for yourself in the mind of readers and build a strong brand image. Even if you don’t have space to put much content then you can create hyperlinks as well.

* Make the finest use of your website

A good website has the pages, which contain keywords, or key phrases, which are used by people for searching the things they require. A good website will have these common search keywords and one can make the searches accordingly.



* Build Link to other pages

With the help of internal linking actually, you can get higher search engine ranking and develop great online business opportunities. This is considered as a great marketing option and help in getting higher search engine ranking. It is very useful for your improving online business opportunity and help to internal linking and phrases quite well. You can actually make money online if you make use of link building and SEO. This will help in placing your website link in few pages of search engine and provide sure shot success of business.