Black Hat SEO Techniques

What is Black Hat SEO? Black Hat SEO means Search Engine Optimization techniques which are Oppsite to search engines. Black Hat search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner. These black hat SEO techniques usually include one or more of the following characteristics:

• breaks search engine rules and regulations.

• creates a poor user experience directly because of the black hat SEO techniques utilized on the Web site.

• unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.

Keyword Stuffing: Keyword stuffing is biggest Black Hat seo Technique. In keyword user stuff keyword in different place link alt title. Black Hat SEO techniques are not good for site. Black Hat SEO techniques give benefit for you site in short time but in future that tricks are not helpful to you. In future search engine’s reduce your ranking and they send your site in spam. Maximum user(SEO’s) not no about keyword density and number of character include in meta title and alt. If any search engine send your site in spam in that condition you have to start seo from starting. And your site will take long time to come out from the spam .

Invisible text: Next black Hat SEO Technique is invisible text. Under this keywords in white text on a white background in hopes of attracting more search engine spiders. That are techniques are not good for SEO point of view.

Link Buying/Selling: Next Black Hat SEO techniques are link buying and selling which are not good all search engine and it will come under black hat SEO Techniques. Search engine give wattage to links but they don’t want any one purchase link. They prefer reciprocal link because they are durable and for life time.

Doorway Pages: A doorway page is basically a “fake” page that the user will never see. It is purely for search engine spiders, and attempts to trick them into indexing the site higher. Read more about doorway pages.

Spamdexing: Next step of Black Hat SEO is Spamdexing is a word created by merging the words spam and index. Spamdexing is creating pages specifically for search engines, in an attempt to get a high ranking in SERPS for particular obscure phrases.Suppose if you to promote your site in delhi that you generate new page for the particular location if you have several area then you are creating different page for particular location. It is also part of Black Hat SEOIn this instance the spamdexing technique would probably include the names of many popular drugs within the text also, giving the spamdexer many obscure phrases on his website that may be ranked in SERPS.

Cloaking: Cloaking is a Black Hat SEO technique, where the content of the web site changes depending on the identity of the surfer. Means we show user different content and crawler different it is also type of black hat SEO. This is done by making a cloaking script which delivers content based on the I.P. address or the User-Agent HTTP header of whatever is requesting the page, in short - finding where the surfer came from. Cloaking is also used to trick surfers into visiting a site based on the search engine description, which would be completely different to the actual content of the site - on most occasions porn, drugs or gambling websites. The cloaking is usually combined with doorway pages.
Many search engines will ban web sites that use cloaking. For example a cloaker can have a cloaked webpage - and if the surfer came in from a search engine they would be shown the real content of the page - such as porn. However if the surfer came from anywhere else then the cloaked webpage would show.
However, the majority of websites using cloaking are being found out by search engines algorithms easily.

Viral Marketing

In simple word viral marketing means which goes very fast like viral fever which goes to one then to other suppose you purchase one medicine from market and you feel and relif good after taking that medicine then you recommend that medicine to your friend and your friend purchase that medicine and recommend to his or her friend. It is very fast kind of marketing to convert one products to brand. Ralph Waldo Emerson once said, "Build a better mousetrap and the world will beat a path to your door." This simple quote gives us an insight into the importance of viral marketing. Viral marketing has been able to successfully create brand awareness. This is one of the most important things for a business to flourish. We all remember products by their brand name – you give child a chocolate and he will ask you “which one”. They would like to go in for popular chocolate that his friend told was good one or go in for the one his mom and dad told him is a good one. So it is the brand that is selling the product. Similarly viral marketing works. Over the Internet, people share their experiences (both good and bad). This leads people to buy a particular product and service. Hence one buys the product on the recommendation of other.

Next important thing viral marketing do is build link to your website. For example over the forum or over the email one tells/ recommends the product. The link of your product is talked about. Therefore, link is built for your website.

Using viral marketing buzz about good products is created. Hence people get hold of the right product and talk about it. Viral marketing campaigns are successful for both online and offline media. Therefore it appears to be a cost effective method of advertising for small & medium businesses.

Seeing these main advantages it becomes necessary for us to formulate a good viral marketing campaign. For this you need to Offer an incentive, send personalize emails, track and analyze the results and send Continuous Promotion of Friendly Referrals. For more information on viral marketing, take an search engine optimizer help now.