Multilingual website SEO services are now rendered by many companies. When the internet came to being one could reach to people who knew English Language. With the help of multilingual website, they can reach to non- English audience also. Easily you can provide information about the products and services to people living in Germany, France, Italy, and Africa, Asia and others, in their own language.
To get a multilingual website developed and SEO you need to hire a web development and SEO company that has the right software for translation. If you want your site to be developed in Chinese, French, German, then ask them whether they have the facility also. Can they promote your site on the local search engines? See whether they have developed a similar site that is at par with the global standard or not? These are the core things that will help in locating the right companies.
The main reason in making your website in different language people of other country can understand your business which help the business men to raise there query status and sale there product easily. Before starting SEO of multilingual site you have to study the business the business of your client what is his business and what he want to sale. There are various online free online translations tool available on web like Google provide his free tool name translate.google.com and yahoo provide his babelfish.yahoo.com after using this tool you can easily translate your page in any language. Now you can select keyword according to your website after you select your keyword show your keyword to client because all this translators tools are too much accurate.
A good multilingual website promotion company helps the businessman in tapping markets that have not been claimed yet. They will get the site indexed & retrieved the local search that will help in reaching you the right audiences. Easily one can outwit many service providers.
Like any other website when you are getting a multilingual website developed should have the following features:
* Easy to navigate – The website should have links that help in quick browsing of pages within the site. It should be seen that the visitor doesn’t get lost.
* Good professional looking site - If you are developing a multilingual website, then it is important to make a layout that appeals all. Think of cross-cultural difference in usage of language, colors, images and pictures. This will help to create company / brand image / identity.
* Easy search engine optimization – When your website is translated, see to it that the words used are search engine friendly. This will assist in targeting markets easily over the local search engines.
*Regional Submission- you have to submit your site according to your region wise where you want to promote your website suppose you want to promote your site in UK then you have submit your site on UK based directory.
*Domain Name- domain play also very important role in optimization if your domain is multilingual.uk then you can optimize your site in UK very easily. And you get benefit of domain name.
People have benefited from multilingual website development and promotion so expand your business by creating own website in different languages now.
Tuesday, November 11, 2008
Sunday, November 9, 2008
Meta Tag In SEO
Meta Tags give the visitor the extra information about the website he will be visiting. Few people say that Meta tags are not useful on your page because search engines don’t give them much importance. They are right but not completely. There are different types of meta tags but only three are important among them – meta title & descriptions and meta keywords. Let us discuss in brief about them before we move ahead.
Meta Description – This feature allows you to influence the description of web page that is supported by search engines.
Meta titles refers to the title of the webpage, you can insert keywords there for better SEO. These titles appear on the page titles that appear on the top of the page window on explorer, Firefox, etc.
Meta Keywords: These are special words that provide the extra information to the spiders and crawlers. The keywords help you in finding the right audience. They also help in generating quality traffic to the website. In the content only 5% of keywords are used within the content. The right density of the Meta keywords & use of appropriate content helps the search engines in determining the position of the web page. Secondly it is these keywords that increase the visibility of the site on search engines. This is prime reason why need to research and look for the right keyword. Now you might be thinking that about the length of keywords & what words should we use when they are an integral part of SEO. Well that depends on your business and how well known you are. Usually the short keywords are used for targeting the large market group and longer keyword are for targeted group, for smaller markets.
Some time you see that some people use Meta title and Meta Description in there site. One thought is coming in your mind what is Meta title. What is use of Meta title and how Meta title is different from Title when we see only title then why we include Meta title is Meta title is essential for site. Then my answer in it depend on owner of the site Meta title and Meta keyword is just use for the purpose of stuffing. It is part of black hat SEO techniques.
After reading about the two you have got a broader idea of the components that are there in Meta titles and the role they in search engine optimization. This is where Meta Tags Significance lies.
Meta Description – This feature allows you to influence the description of web page that is supported by search engines.
Meta titles refers to the title of the webpage, you can insert keywords there for better SEO. These titles appear on the page titles that appear on the top of the page window on explorer, Firefox, etc.
Meta Keywords: These are special words that provide the extra information to the spiders and crawlers. The keywords help you in finding the right audience. They also help in generating quality traffic to the website. In the content only 5% of keywords are used within the content. The right density of the Meta keywords & use of appropriate content helps the search engines in determining the position of the web page. Secondly it is these keywords that increase the visibility of the site on search engines. This is prime reason why need to research and look for the right keyword. Now you might be thinking that about the length of keywords & what words should we use when they are an integral part of SEO. Well that depends on your business and how well known you are. Usually the short keywords are used for targeting the large market group and longer keyword are for targeted group, for smaller markets.
Some time you see that some people use Meta title and Meta Description in there site. One thought is coming in your mind what is Meta title. What is use of Meta title and how Meta title is different from Title when we see only title then why we include Meta title is Meta title is essential for site. Then my answer in it depend on owner of the site Meta title and Meta keyword is just use for the purpose of stuffing. It is part of black hat SEO techniques.
After reading about the two you have got a broader idea of the components that are there in Meta titles and the role they in search engine optimization. This is where Meta Tags Significance lies.
Thursday, November 6, 2008
SEO Steps
I am providing you few SEO steps which we take in SEO or before starting SEO on any site. I think these all SEO steps are
beneficial for you in doing SEO of a site. If you follow these step then you can doSEO of your site on your own.
Domain age - The age of the domain
Website age - Date on which website was first lived with content
Content - Amount of content on the website
Keyword Research - Researching keywords over word tracker / overture
Meta tags creation - TITLE/KEYWORDS/DESCRIPTION TAGS implementation
DTD and W3C Schema - To be defined in every webpage for validations
CSS / XHTML usage - To be implemented to make site compatible over several platforms
JavaScript in SRC - Javascript to put in separate file instead of the head section
Optimized Flash - Putting comment tags and other methods to optimize flash
URL Rewrite - Search engine friendly URL's with tags in them
W3C validations - Validating the webpage with Global standards
Keywords in anchor text - Keywords in anchor text helps in SEO
Keywords in alt tags - Keywords in alt tags help in SEO
Spell check - Spelling mistakes is not favoured by robots
Fast loading pages - robots crawl fast loading pages easiy
URL Redirect - Redirect should be 301
Keyword density - Meta tags / Body content ration should be around 3%
Internal linkage - No broken links
Duplicate content - No duplicate content
robots.txt - Customized robots.txt is a must
XML sitemap - Submitted to search engines (google.com)
urllist.txt - Submitted to search engines (yahoo.com)
Server uptime - Monitor the server up/down time
Search engine submission - Must be submitted manually
General Directory Submissions - Must be submitted manually
Specific Directory Submissions - Must be submitted manually
Trade Directory enlistment - Must be submitted manually
Reciprocal linkage - Themed link exchange
3-way linkage - Themed link exchange
Blogs creation - For updating site regularly
RSS creation - For updating news sections regularly
Podcast creation - Audio files submissions and publishing
Video cast - Video files submissions and publishing
Books submission - Google books submissions
Business submission Google - Business over Google map
Froogle Feeds - Google products catalogue
Articles Submission - For linkbaiting
Website Stats / analytics - Review of the website performance
Social Media Optimization - For viral marketing and link building
Google Gadgets - For viral marketing
Custom Error page - To minimize error pages
beneficial for you in doing SEO of a site. If you follow these step then you can doSEO of your site on your own.
Domain age - The age of the domain
Website age - Date on which website was first lived with content
Content - Amount of content on the website
Keyword Research - Researching keywords over word tracker / overture
Meta tags creation - TITLE/KEYWORDS/DESCRIPTION TAGS implementation
DTD and W3C Schema - To be defined in every webpage for validations
CSS / XHTML usage - To be implemented to make site compatible over several platforms
JavaScript in SRC - Javascript to put in separate file instead of the head section
Optimized Flash - Putting comment tags and other methods to optimize flash
URL Rewrite - Search engine friendly URL's with tags in them
W3C validations - Validating the webpage with Global standards
Keywords in anchor text - Keywords in anchor text helps in SEO
Keywords in alt tags - Keywords in alt tags help in SEO
Spell check - Spelling mistakes is not favoured by robots
Fast loading pages - robots crawl fast loading pages easiy
URL Redirect - Redirect should be 301
Keyword density - Meta tags / Body content ration should be around 3%
Internal linkage - No broken links
Duplicate content - No duplicate content
robots.txt - Customized robots.txt is a must
XML sitemap - Submitted to search engines (google.com)
urllist.txt - Submitted to search engines (yahoo.com)
Server uptime - Monitor the server up/down time
Search engine submission - Must be submitted manually
General Directory Submissions - Must be submitted manually
Specific Directory Submissions - Must be submitted manually
Trade Directory enlistment - Must be submitted manually
Reciprocal linkage - Themed link exchange
3-way linkage - Themed link exchange
Blogs creation - For updating site regularly
RSS creation - For updating news sections regularly
Podcast creation - Audio files submissions and publishing
Video cast - Video files submissions and publishing
Books submission - Google books submissions
Business submission Google - Business over Google map
Froogle Feeds - Google products catalogue
Articles Submission - For linkbaiting
Website Stats / analytics - Review of the website performance
Social Media Optimization - For viral marketing and link building
Google Gadgets - For viral marketing
Custom Error page - To minimize error pages
Tuesday, November 4, 2008
Benefits of PPC Advertising
PPC advertising has proved to be very beneficial to all. PPC campaign is one way of generating traffic to your website. Some of the benefits of PPC advertising are:
* Financial Planning – With the help of PPC campaign easily you would be able to set a daily budget. If the campaign is working fine, then it can be increased too. So PPC campaign will depend on daily revenues.
* Targeted campaigned – PPC is well-planned target campaign. Here you have the control over the choice of keywords and ensure that the audience targeted come to your website.
* Campaign Flexibility – PPC helps in accentuating the brand name. From time to time one can incorporate the necessary features and keywords. If the given set of keywords is not working for you then easily one can remove them and incorporate the new ones. Quickly you can introduce new advertisement components. This will help in improving the search engine ranking also as you are making some updates on your website.
* You pay for you get - In PPC advertising, you pay according to the number of clicks. Unlike the traditional marketing methods, the main goal of PPC campaign is to guarantee you to pay for the genuine people. Here people carefully decide for what they actually want to read, on careful thought click, and browse through the site.
* Testing Potential – If you have launched a product and would like to know the response you will be getting then you can test run on the website. The number of clicks on the product can be helpful to you in knowing the demand of the product and service. In comparison to traditional selling & advertising method, this will be prove to be less extravagant. Further you can easily measure the success of the program and monitor the advertising technique.
* Instant Result – A well-managed PPC campaign can yield more profits in very short time also. You have the data available for the clicks and money earned readily.
* Brand Awareness – By now you would have realized that PPC helps in creating brand awareness. Even if one doesn’t click the link, they read it when the advertisement appears on the search engine result pages.
To sum up PPC advertising is an easy way to generate traffic and responses. It is an economical way of advertising the products and services as the main crux lies in using the right keyword which can be updated according to current market conditions. Hence, employ an experienced SEO company that has an experience in making effective PPC campaigns, now.
* Financial Planning – With the help of PPC campaign easily you would be able to set a daily budget. If the campaign is working fine, then it can be increased too. So PPC campaign will depend on daily revenues.
* Targeted campaigned – PPC is well-planned target campaign. Here you have the control over the choice of keywords and ensure that the audience targeted come to your website.
* Campaign Flexibility – PPC helps in accentuating the brand name. From time to time one can incorporate the necessary features and keywords. If the given set of keywords is not working for you then easily one can remove them and incorporate the new ones. Quickly you can introduce new advertisement components. This will help in improving the search engine ranking also as you are making some updates on your website.
* You pay for you get - In PPC advertising, you pay according to the number of clicks. Unlike the traditional marketing methods, the main goal of PPC campaign is to guarantee you to pay for the genuine people. Here people carefully decide for what they actually want to read, on careful thought click, and browse through the site.
* Testing Potential – If you have launched a product and would like to know the response you will be getting then you can test run on the website. The number of clicks on the product can be helpful to you in knowing the demand of the product and service. In comparison to traditional selling & advertising method, this will be prove to be less extravagant. Further you can easily measure the success of the program and monitor the advertising technique.
* Instant Result – A well-managed PPC campaign can yield more profits in very short time also. You have the data available for the clicks and money earned readily.
* Brand Awareness – By now you would have realized that PPC helps in creating brand awareness. Even if one doesn’t click the link, they read it when the advertisement appears on the search engine result pages.
To sum up PPC advertising is an easy way to generate traffic and responses. It is an economical way of advertising the products and services as the main crux lies in using the right keyword which can be updated according to current market conditions. Hence, employ an experienced SEO company that has an experience in making effective PPC campaigns, now.
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